Ad blocker (also known as an ad blocking software) is a program designed to prevent or block various forms of online advertising from appearing on websites, pages, or even in mobile applications.
The main purpose of ad blockers is to enhance the user experience when browsing web pages by removing annoying ad banners, pop-ups, and other unwanted advertising elements. This not only makes the web pages cleaner and more readable but can also speed up their loading times and reduce mobile data consumption by blocking ad content.
Furthermore, ad blockers often help protect user privacy by limiting tracking and data collection by ad networks and other third parties. However, it’s important to note that ad blocking can negatively impact the revenue of websites and content creators who rely on advertising to monetize their services.
